Keynote Speakers

Irene Guglielmi: Applying Design Thinking Methods to Real-World Projects

How to incorporate design thinking tools and methods to solve “real problems” for “real people?”  Let’s unpack a design challenge that’s in progress; starting with user research to understand current state, problem areas to focus on, building social license, getting approvals and moving forward with prototyping, testing and implementing opportunities.

Irene is the Director of Corporate Priorities working for the BC Provincial Government at the Public Service Agency. In her current portfolio, she is leading the design and development of a new approach to corporate employee onboarding that will change the employee experience for every individual entering the BC Public Service.

Irene has worked for the BC Public Service since 2006 in a variety of roles focused on strategic communication, stakeholder engagement, Service Design and transforming governments approach to service delivery. She has a track record of innovating, leading and being an agent of change.

Irene has a Bachelor of Arts from the University of Waterloo, a Master of Education from Framingham State College, MA, Certificate in Dialogue and Civic Engagement from SFU


David Dunne: Design Thinking at Work

Organizations across the private, public and nonprofit sectors are adopting design thinking.   But how is it working out? How does design thinking play out in real organizations, in the real world? David will share stories from the research that led to his book Design Thinking at Work: How Innovative Organizations Are Embracing Design. You’ll hear about the successes, challenges – and everything in between – of design thinking in organizations.

David is Professor and Director, MBA Programs at the peter B. Gustavson School of Business, University of Victoria. He is a former marketing manager with Unilever and advertising executive at Young & Rubicam advertising. He holds a Ph.D. from the Rotman School of Management at the University of Toronto, where he was a professor before moving to the West coast. For over 15 years, he has been on a deep dive into design thinking, and has taught and published extensively about it. When not deeply diving, he cycles, practices ashtanga yoga and hangs out in Kathmandu.