The 2020 Challenge

How is the competition structured?

Teams will meet in Toronto, Ontario. However, the competition will begin online, six weeks earlier. The competition will consist of two rounds. The first round will begin virtually, while teams are still in their home communities, and conclude on campus. The second round will take place entirely at Rotman Commerce, University of Toronto.

During the virtual portion of the challenge, a Toronto-based civic leader will present teams with a challenge to address. This challenge will be one of concern to Toronto, but it will also be one that is of universal concern. Teams will have four weeks to navigate a structured design thinking process, which will be outlined in detail on the Case Reimagined website. By four weeks, teams will submit an eight-minute video and a two-page “napkin pitch,” outlining their preliminary idea.

When teams arrive in Toronto, they will receive feedback from the client and other stakeholders on their video and napkin pitch and have 24 hours to adapt and present again. After these presentations, winners of Round One will be announced.

Round Two will begin when Round One is complete and will involve a second challenge, which builds on the first, and will require teams to conduct empathic research in Toronto.

The teams will present their solutions to the second challenge and a panel of judges comprised of senior administrators, design thinking & behavioral intervention practitioners, and issue stakeholders will determine the Challenge winners who will be announced at the Awards dinner.

Composition of Teams

Each university or college will be represented by a maximum of seven individuals:

  • Four students (4 required/5 max)
  • One coach + one assistant coach

The team is defined as the required four "competing" students. Students who are on the team at the beginning of round 1 must participate throughout the entire challenge. Teams may make substitutions due to health or other extenuating concerns, however, these must be approved by the challenge organizers in advance and once made, cannot be changed for the remainder of the challenge. Teams will be assigned a breakout room for the duration of the event.

Click here for registration information.